Simply put, Search Engine Optimization or better known as SEO is the act of making a website favorable to search engines so that it would do well in organic search results.
Why do well in organic search results? Why does your website need SEO? Here is an excerpt from MOZ on why you need to SEO your sites:
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Now have a better idea of what SEO is and how it works? Need more information? Contact us and let us discuss this further with you and how we could help you get your sites up and into the top pages of Search Engines.